Don’t write like a CEO, write like Hemingway

My aim is to put down on paper what I see and what I feel in the best and simplest way.

― Ernest Hemingway

One of my primary responsibilities in my job as an IT strategist is documenting how our team sees the technology landscape, and how our organization should respond. By its very nature this task requires taking complicated subjects and making them understandable. Even further, our papers serve as advice and guidance to decision makers who do not necessarily understand the technical nuances of every topic, yet they must be equipped to make the right decisions. As you can imagine, this can be a tricky feat to pull off.

I act as an editor for much of the work our team produces, and I read broadly in the subjects we cover. As a result I have learned a lot about writing in the corporate/technical environment. And, the fact is, most of the writing in my industry is not very good.

It’s not that the ideas aren’t good, or that the authors are not smart people. That’s almost never the case. These are smart people who are not trained in writing effectively and clearly for their context and goals. And it’s not about being a “technical” writer, either. I reject the idea that technical writing is a wholly separate discipline. 1 And, it’s not just in the technical fields, corporate writing on the whole is pretty terrible stuff.

Why is it so bad? Because it is too complicated.

In all writing, simplicity is a virtue. I love the work of Ernest Hemingway for this very reason, his work is steeped in simplicity. He is straight forward and honest in a way that was revolutionary for his time. In a world dominated by words spread at the speed of light, we need to rediscover that way of writing.

In that spirit, I offer three suggestions to improve your writing on the job:

Don’t write in ‘corporate-speak’, write honestly

The most essential gift for a good writer is a built-in, shockproof, shit detector.
― Ernest Hemingway

We’ve all read enough corporate-speak to know it when we see it. We tend to dismiss it as harmless. In its most innocent incarnation we hear it and use it as shorthand, a simple way to convey complex ideas. Of course it gets ridiculously out of hand easily: “The organization should leverage its synergies to facilitate bleeding edge advances in solutions that align with our corporate values.” Ugh, gross.

On the more nefarious end of the spectrum, we can also recognize it as a politically correct nod to the difficulties of being honest with large groups of people. In fact, corporate-speak today aligns more with George Orwell’s observation about political speech: “Political language — and with variations this is true of all political parties, from Conservatives to Anarchists — is designed to make lies sound truthful and murder respectable, and to give an appearance of solidity to pure wind.”

Instead, write with honesty. Illustrate a simple point with simple words. As Hemingway would advise, fire up your shit detector.

Don’t be passive, write in an active voice

This is the number one issue I find, and in my opinion it’s also the worst thing an author can do to a reader. Think about the typical corporate-speak that is applied to problems. How often do we read something like, “We experienced issues on the website due to unplanned maintenance.” I’m sorry, what? ‘We experienced issues’, is so distant sounding, which is of course the point. We didn’t break the site, the site ‘experienced issues’. It’s usually just a not-too-subtle way of saying, “don’t blame me, man!”

Instead, even when talking about things such as server issues, use an active voice. It’s more interesting, and it is usually far more honest. Simply put, active voice is when your subject performs the verb: ‘The boy hit the ball.’ Passive voice is when the subject receives the action of the verb: ‘The ball was hit by the boy.’ So why don’t we write in active voice? Why don’t we write, “The website is unavailable,” instead of “we experienced issues on the website”? In my experience, it’s usually for two reasons. First, passive voice distances the subject from the verb, which often shifts accountability. Second, many people think passive voice sound more high-minded (on that, see the next point).

While Hemingway never wrote about server issues, but he did have a knack for connecting to the reader with active, direct language. He was able to convey full experience in just a few lines. While few can live up to his accomplishments, we should think of the clarity and directness of his language when writing, even at work:

As I ate the oysters with their strong taste of the sea and their faint metallic taste that the cold white wine washed away, leaving only the sea taste and the succulent texture, and as I drank their cold liquid from each shell and washed it down with the crisp taste of the wine, I lost the empty feeling and began to be happy and to make plans.
― Ernest Hemingway, A Moveable Feast

Don’t try to sound fancy, write with clarity and simplicity

Poor Faulkner. Does he really think big emotions come from big words? He thinks I don’t know the ten-dollar words. I know them all right. But there are older and simpler and better words, and those are the ones I use.
― Ernest Hemingway

Using big words when simpler words will do does not make you look smart. Sorry, it’s just true. No reads the word ‘use’ and thinks, “Wow, what a dummy. He didn’t write ‘utilize’.” The extent of a writers vocabulary is not related the quality of his work, nor to the value of his work to the reader.

This is not to say that unusual words are out of bounds, I love strange and unusual words. When used well and sparingly, interesting words can grab the attention of the reader and spark interest. There is no denying the power of just the right word, in just the right place. But in corporate writing the use of complicated words instead of simpler, better, and more understandable words is far, far too common. I think these selected examples show the value in simplicity:

  • Advantageous — helpful
  • Consolidate — combine
  • Endeavor — try
  • Facilitate — ease, help
  • Leverage — use
  • Optimize — perfect
  • Competencies — skills
  • Regarding — about
  • Subsequently — after or later

Even if writing is not the majority of your work, if you use a computer for any significant part of your day, then you really are a writer. These rules apply across the board. From emails, to business plans, from whitepapers to project specs, the written word is foundation of business in the modern age. And the better writer you are, the better you will be at your job.


  1. A good writer can write about technology, they just have to understand it well first. That’s usually the problem.

A beautiful reflection

Santa-Elena-CanyonWe stood on the banks of the Rio Grande, just yards away from the threshold of the Santa Elena Canyon, with tears in our eyes. Without taking her eyes off the sunset in the canyon, my wife said to me, “I’ve never seen anything more beautiful.” I agreed with her. And my heart leapt with praise for our God.

The heavens declare the glory of God,
and the sky above proclaims his handiwork.
Day to day pours out speech,
and night to night reveals knowledge.
There is no speech, nor are there words,
whose voice is not heard.
Their voice goes out through all the earth,
and their words to the end of the world.
Psalm 19:1-4

We spent one day of our anniversary trip hiking and exploring Big Bend National Park, and this was our last thing before leaving. We pulled up to the canyon just as the sun set within its walls. The view was unlike any I have ever seen. The picture above simply cannot capture the beauty of the moment. It moved us both profoundly. It was easy to feel the charge in the air between us. The beauty in God’s creation was undeniable, and it was emotional.

Theologically, God’s glory is the beautiful, created radiance and light surrounding his revelation of himself. God’s glory comes from God himself, it does not belong to anyone else, and no one else can possess it or produce it. For this reason we talk of reflecting God’s glory. As created beings, we can only reflect his glory, we cannot produce it. When we do good works, love others, or obey God’s word, we do not display his glory, we only reflect it.

The rest of God’s creation is the same way. The sun setting in Santa Elena Canyon was not God’s glory, but merely a reflection of it. The light of the sun on those walls let us see a glimpse, though as if through a dim mirror, the glory of my God. It made me anticipate the day I experience his glory myself all the more.

I pray my life reflects God’s glory in the same way, though those moments are more fleeting than the sunset that evening.

Better tools won’t make you a better writer

The newest and fanciest writing tools will not help you to become a more effective, efficient and creative writer. A new piece of software or new notebook alone can’t make your writing better.

Let’s be honest, good tools are great. Tools help writers out. They can help us out a lot, in fact. But good tools won’t make you a good writer. They can make you more efficient or faster, and they may even make your words look better on the screen or page. But they won’t make the work better. Only two things will do that: work and time. Together.

There are well-meaning and smarter writers than me who advise other writers not to worry about their tools and simply write. They are correct. Of all the opinions and advice I will offer on this site, my echo on this point is the most important: sit down and write.

I am susceptible to the lie that tools will help my writing. A simple list of past purchases will show how effective the software sirens are at luring me off course. Or the sirens of fancy pens. Or those who peddle fancy notebooks. And on, and on, and on…

What I have learned in my various excursions into the writers’ marketplace? Every software or supplies purchase I’ve made, and will make, is based on one of two impulses: a physical requirement to complete a project, or a hope that it would make the project better. Sadly, there have been far more of the latter.

In the era of web magazines, social media and self-publishing, I believe every writer can benefit from using the right toolset for the job. In fact, this is not even linked to our era. We can certainly see how the switch to papyrus from stone as a medium made life much easier for the scribes of the day. But then, as now, not one scribe’s work became better due to an obsession over the details of fine papyrus and the search for the perfect reed pen.

Don’t ignore your tools, they are important. Go ahead and try new things out. Sharpen the tools you already have.

But then, sit down and write. Do the work, it’s the only way to get better.

Find your creative lineage

“Write what you know” is common advice to writers, and it’s advice I used to give until a great little book pointed out something important.

That’s where terrible stories come from.

In his book, Steal Like an Artist, Austin Kleon makes a valuable point that any creative person would do well to abide by, we should not write what we know, instead we should write what we like. This is natural, and often we do it without thinking about it. Artists create because we loves art, we create because we love what’s created. As Kleon puts it, “All fiction is fan fiction.”

He’s right of course. My desire to write comes from the love of reading I’ve had for as long as I can remember. When I talk to my filmmaker friend Jeremy about art, he constantly refers to the films of those he admires, not his own. If you spend a few minutes thinking about it, I bet you too can trace your desire to create to another creator.

I think Christian artists know something else about this as well. If we are inspired to create by others’ creations, how deep does that cycle go? It goes back to our Creator. After all, we are sub-creators, creating in imitation of the one who created us. In every medium, we work with the raw materials he provides. The ideas, words, images, colors, sounds, questions and every other input to our work were all created by God. The amazing new things humanity makes do not catch God by surprise. In his infinite, eternal knowledge and creative power he conceived them all first.

Culture is a gift from God. Art is an expression of the common grace God has shown on this world. As artists, we look to culture for the raw materials of our work, whether consciously or not. Because this is such a powerful factor in our work, we should examine our influences intentionally. We should try to consciously learn from them.


My creative family tree.

In his book, Kleon offers up the helpful idea of documenting your creative lineage, or as he puts it, your family tree. He urges us think about who influenced us, and then who influenced them? And then, who influenced them? When you spend some time on this question, I bet you will find some interesting insights. For example, if you look at my creative family tree, you might observe that C.S. Lewis is, in some sense, in the center. That surprised me at first, but then as I considered it, it made perfect sense. That encouraged me to dig into his work even more.

Spend some time thinking about the artists who influenced you. Consider their impact on your work, and where their point-of-views came from, and then dig into that second layer. I hope you’ll find something surprising and delightful.

Seek out criticism

Feedback on your work is important, you already know this. But, it is too easy to dismiss exactly how much this matters for a writer. Honest feedback is the key ingredient to improving in anything you do, but especially in your writing.


The Eagle and Child pub (also known and ‘The Bird and Baby’ in Oxford, England, where the Inklings often met to read their work and discuss literature.

C.S. Lewis and J.R.R. Tolkien knew the value of honest criticism, and sought it out. Once a week, and sometimes more, Lewis and Tolkien met with their friends and colleagues to read their work, hear others read theirs, and share criticism. This informal literary society was known as ‘The Inklings,’ and met like this for over fifteen years.

It was this group that first heard parts of Tolkien’s The Hobbit and The Lord of the Rings. C.S. Lewis also read his Narnia stories for the first time to this group of friends. It was not always easy for them. In fact, when Lewis first shared The Lion, the Witch and the Wardrobe with Tolkien, he did not get a positive reception. Tolkien thought the work was full of obvious allegories, and he did not like Lewis’s mixing of characters and fantastic creatures from so many legends and myths. Lewis was disheartened by this, but he continued to work on it, and share it with his colleagues. In the end, the series became one of the best known, and most-loved, fantasy works of all time.

As a writer, I sympathize with Lewis in the moment he first shared the world of Narnia with the other Inklings. I can imagine how discouraging it must have felt to have such a good friend, who shares your taste, dislike your work. We can sympathize because, and let’s be honest here, it’s scary to take something that you worked hard on, something you are emotionally attached to, and give it to someone else. Especially when accompanied with the question, “Well, what do you think?” It is a vulnerable place, for an artist it might be the most vulnerable place.

It gets worse. Honest, well-motivated and well-informed criticism of your work is hard to come by. Finding the right person to trust with your unfinished work is daunting. How do you know who to trust? Are they well-read enough to appreciate the difference between good and bad writing? Do they respect the genre you’re working in? Can they articulate how something can be improved in a way that you can use?

Yet, there is no other way forward. Your work will not improve in a vacuum, and it certainly will not move anyone if it never sees the light of day. As writers, we must find people we trust to help us grow.

In the last few weeks I sat down separately with two writer friends to hear their thoughts on a short story that I’ve struggled with for over a year. They both gave me excellent notes and thoughts. Some of them were not positive, some were. Some of them I didn’t agree with. But most of them I did, overwhelmingly so. I now have a long list of things to think about, and a few things that I know I must change.

It was not easy to open up this piece of work to these guys, especially because I am not happy with the state it is in. But that is exactly why I did. They saw things I did not see, because I have been looking at it up close for so long. Their thoughts were valuable and helped me considerably, and the story will be better as a result.

Fellow writers, if you do not have someone who you share your work with consistently, I urge you to change that. We cannot create our best work alone. We need other people around us who support us and want us to succeed. We need a community of artists and people who love art supporting us in order to produce good work. It will be scary to seek this out and find it, but I promise, when you do find it, it will be worth it.

Three benefits I discovered in a morning routine

This year, I found a powerful ally in the battle to be productive. Routine. Last week I let my routine go, and the impact was not small.

I was quite sick, and it killed my morning routine. My wife can attest that I am a terrible patient. When I get sick it’s as if the world is ending. I’m sluggish, cranky and very lethargic. It’s not pretty, and I know it’s a fault, but there it is. Last week I was particularly affected in the mornings. Usually by the afternoon I was able to focus on work and be somewhat normal. Before noon though? Forget about it.

The biggest casualty was my morning routine. Since the beginning of the year, I focused on building a consistent morning routine. For the last five weeks, on many more weekdays than not, my routine looked like this:
1. Get up
2. Turn on The Briefing podcast
2. Fix coffee
3. Make breakfast
4. Read the Bible
5. Write in my Day One journal
6. Work on one of my writing projects
7. Quick daily GTD review
8. Get ready for work

This all takes around two hours. If I am up between 5:30 – 6am, I can easily be done before work. While my adherence to an early wakeup time was not perfect, the results of the routine were very encouraging when I was. As a result, the lapse in my routine last week made its value even more clear.

I realized that my routine does three very important things for me, and I don’t think I am unique. I bet a similar routine, based on your personal priorities, can bring you the same benefits.

1. Reinforced priorities

Every day, my priorities are: my relationship with God, my relationship with my wife, my writing and my work. While some are obvious (my time reading the Bible helps keep my relationship with God active), and others may not be (my GTD review ensures that any commitments I’ve made to my wife are on my radar first thing in the morning), every item on this list directly serves one or more of my priorities.

By starting the day with this routine, the rest of the day is already anchored in what matters most to me.

2. A clear and focused mind

The first week of the new routine was hard, but after several days I noticed that each day I executed the routine I was in a better mental position to start my day. With a good breakfast in my stomach, the Word of God bouncing around my head, and one more morning’s worth of progress on a project that matters to me under my belt, the rest of the day almost seemed to be an easy coast downhill.

The value of a clear and focused mind cannot be overstated. We think and create best when our minds are free from distractions and worries. The effect this has on your productivity is essential.

3. Daily progress towards my goals

This is my main reason for establishing my morning routine. I realized that with everything I must accomplish, and the time and energy my daily commitments take, that sitting down in the evening to work on my writing was ineffective. If I could find the time and I was not too tired, my brain was usually stuffed full of baggage from the day and could not focus.

Making space for creativity first thing in the morning ensured two things. First, I would have the time to get the work done. Second, I would have a clear and rested mind to create from. This made all the difference in the world.

This week I will fight hard to get back into my routine as I get healthy again. While there is always a temptation for me to slide back into my old ways, the improvements I’ve seen over the last five weeks are more that enough motivation not to.

If you’ve never tried a consistent morning routine, you should consider it. I think you will be surprised by how much you like it.

Four things you can do to read more

A common refrain I hear from many of my friends is a desire to read more. I get it. I have a long list of unfinished books, and a longer list of those I want to read.

The fact is, that for any writer, aspiring or established, the importance of reading is paramount. A writer does not create out of nothing, but uses the material he knows as compost for growing new ideas. For this reason, I want to increase my reading time significantly. Over the last several months I have done so.

Do you feel the same way? Do you want to spend more time reading? If so, I think you can, with these four tips:

1. Pick your place(s) to read carefully, then stick to them

At home, I have a chair in the living room that I read my Bible in every morning. If I try to read it elsewhere it’s not the same. There is something about that chair in the quiet of the morning.

Find the places that work for you. For me, it’s that chair, my home office and my bed. In those locations my mind is used to reading, and this has a powerful reinforcing effect. Regardless of what makes a location great for you, find the few places that are, and read there consistently. Form a habit.

2. Reduce, or even better eliminate, distractions

If you see me at work, whether at home or in the office, I have my headphones in. I’m always listening to podcasts or music. To get anything done, I almost feel like I have to. But that doesn’t work for me when reading. It is too distracting.

Distractions go beyond sound, too. I now treat my reading time the same way I treat my writing. I reduce or eliminate as much input as I can. This means that when I sit down to read or write I do the following things:

  • Use a dedicated e-reader or the actual book. No tablets. The temptations and frequency of distraction is just too high
  • Turn off music and podcasts. If I need to block sound or I must listen to music, I only listen to music without words
  • Absolutely no TV
  • Put my phone on silent, or even the ‘Do Not Disturb’ mode
  • If I am in my home office, I will quit the email and social media apps on my computer that have audible alerts
  • Have a glass of water, or cup of tea/coffee close at hand

Your list is probably different. But, the key question to ask when you consider the inputs around you while reading is this: will it pull me out of the words on the page and interrupt my thoughts? If the answer is yes, then get rid of it.

3. Have multiple options

I keep generally three to five books going at any given time. This kind of variety allows me to pick an option to suit my mood, and when I can do that I am less likely to pick up the TV remote or waste time on the Internet. It’s important to have a number of books available that you want to read, spread across genres. For some people this may mean simply having a list of what you want to read so you can move right on to a new one when you are ready.

Also, life is too short for bad books. If you don’t like what you are reading, then stop. Move on to something else. You will read more books and learn more things if you don’t let boring books and other people’s opinions drive what you read.

4. Have a plan, and make it a priority

This is most important point. If you really want to spend more time reading, then you have to make it a priority. If it is the last thing on your list for the day, it will more than likely not happen.

Having a plan and setting your reading time aside as a priority can help prevent these times from slipping away from you. Every reader will be different, but my plan is simple. For me, the Bible is first thing I read in the morning, and I always carve out time each evening for a least one chapter of one of the other books. Find your own rhythm and plan, but make it conscious. Write it down, or curate a small stack of book by your bed or reading chair. Be intentional about what you are reading.

Reading is a very personal habit, so not all of the details may be right for you. But, I do believe having set locations to read, reducing distractions, and having multiple options will help you read more. And, if all else fails, make it a priority.

Where I found hope in the death of my grandmother

Last Friday I gave the eulogy at my grandmother’s funeral. My grandmother, Mary Downey, was an incredible woman of faith and love. She was diagnosed with cancer that advanced very quickly, just two months ago. She passed away last week. The speed and circumstances were surprising and difficult.

I lost my Grandpa Downey in January 2011 and my Grandpa Lundin later that spring. That year forced me to really think about death in very personal terms for the first time in a long time. Contemplating these things that year drew me closer to Jesus.

My grandmother had strong faith in Jesus, her savior, and our family does as well. This means that while we said goodbye, we knew it is not final. We find our hope in the gospel.

Last Friday I stood in the pulpit of the church I grew up in and shared my memories of my grandmother. Then, I closed by sharing the hope I found in her death. While you, dear readers of this site, did not know my grandmother, In memory of her, I want to share that same hope with you:

I find great comfort knowing that we have a Lord that understands our grief, just as my grandmother found comfort in Him three years ago after her husband’s death.

As the author of Hebrews points out, Jesus is our sympathetic high priest. He has suffered all the trials that life on earth has to offer.

I’ve often thought about Jesus and the death of his friend Lazarus in the past few weeks. When Jesus meets Lazarus’s sister and she took him to where his friend is buried, the Bible tells us that Jesus wept.

When I was younger, and had not often experienced the death of loved ones, I did not understand Jesus’s reaction.

Because, in just a few minutes, Jesus was going to bring Lazarus back to life. He had both the power to do this, and the knowledge that it would happen. So, why did he weep for Lazarus? Why did he weep with those who were hurting?

The apostle Paul shows us the truth behind Jesus’s grief when he tells us that believers in Christ should not grieve as those without hope do. Paul does not tell us not to grieve, instead he tells us to grieve with hope.

As in all things for believers, Jesus is the model for us. When faced with the death of his friend, he grieved. He did not look at those around him and ask why they were weeping. He did not ask them why they doubted his power. Instead He cried with them. He comforted them. He wept.

And then, Jesus showed us where we find our hope. He demonstrated his power and love by bringing Lazarus back to life. He displayed his power over both death and life. He gave His followers hope that death would be defeated, and then later, on the cross, He achieved that victory himself.

Mary Downey’s life was marked by her faith in that victory. And now, in her death, my grandmother’s faith has become sight. She is in the presence of our Lord, of her precious Jesus, and she is praising Him for all he has done.

For believers, we share in her hope. We know that one day, our faith will be made sight as well. One day we will see Mary again, in front of the throne of our Lord.

Writers: Beware of the ephemeral web

The internet has been a boon for writers, particularly in terms of exposure. But, there are many downsides—just ask print journalists. In my mind, one of the biggest questions we face as writers is a new framing of an old question: How can we preserve our work?

Over the last few weeks I kicked off a GTD reboot 1. I usually do this a few times a year, but this one was especially needed as both work and personal projects were out of control. I wanted to tweak my system, so I went digging around on the web.

After a while I ended up on, the now mothballed productivity site from the inestimable Merlin Mann, checking out his classics. A lot of the really good content on the site is old, downright ancient in web terms, and dates back to 2004-2008. Half the links I seemed to click seemed to go 404 on me. Then, one more link led me to a site where I saw this:fixed

I didn’t know Ms. Harpold or her work, but this notice stopped me in my tracks. She apparently died in 2006, and now her website, her work, is gone. It may have been her wishes, it may not have been, but for my purposes that was not the question. After 30 minutes of following dead links and googling for long-gone articles, the ephemerality of the internet became very, very real.

In some sense, all of our writing that stays in bits and bytes and never makes it to paper is living in a future black hole. Sure, books go out of print, and many, many of the world’s writings have been lost, but there is something undeniable about the pure physicality of a book. The internet may haunt some people forever, but it seems that for many writers it doesn’t hang around long enough.

So, fellow wordsmiths, here is my advice. Don’t forgo the physical. Write on paper, make offline backups of your blog, try to publish on paper. Save your work. Because the internet won’t do it for you.


  1. Getting Things Done is a great productivity system created by David Allen that’s not really a system. It’s more a way of thinking that drives your own system. I love it and it’s the only thing that works for me, but my lack of discipline in pretty much all things means that I have to reboot my system a couple of times a year. Despite this, I HIGHLY recommend it.

Four things storytellers can teach the church

Storytellers are teachers.  For generations, oral storytelling was the only method of learning and culture-making. For the ancient Greeks the stories of their gods carried the morals and norms for the culture and served as a civilizing force. In tour day, the power of narrative has been co-opted by every major political movement. Triumph of the Will is recognized as one of the greatest films in cinematic history, and yet it was Nazi propaganda that helped Hitler secure his hold on power. But this truth also holds great power for good.

C.S. Lewis strongly believed he was a teacher through stories, as we see in his defense of fairy tales for children. “Since it is so likely that they will meet cruel enemies,” he said, “let them at least have heard of brave knights and heroic courage. . . Let there be wicked kings and beheadings, battles and dungeons, giants and dragons, and let villains be soundly killed at the end of the book.” He knew the power of words and ideas in young minds, and how those same ideas could be used decades later to fight the dragons of the modern age.

I believe passionately in the role that storytellers have in making culture and shaping minds of all ages. So, when I spoke to the writers and editors at our last Story Team training day I outlined four ways that they teach our church.

We demonstrate how to talk about sin and struggle

When we show our subjects struggling through sin or suffering, and we demonstrate their honest responses, we reveal how to think about these issues. When you write about a family trying to adopt, but who are struggling with finding the money, you have an opportunity to shed light on God’s faithfulness to the call he places on our lives. You can tell the story of how the adoption came to be in light of that struggle, through the doubts and fears that family had, and how they overcame them.

In the same way, when we tell the story of a mother fighting cancer we can show how the hope of the gospel can overcome doubt and fear. The language we use as writers frames the story. Do we write honestly about the struggle and show it warts and all? Or do we gloss over the hard stuff? Do we take on doubt directly, or do we cover it platitudes? Do we show the sufferer finding hope in the truth of the gospel, or do we show them fighting in their own strength?

How we tell stories of sin and struggle will reveal how we view the gospel.

We show that obedience is not only for “super Christians”

The call to obedience is on the life of every believer, yet how often do people look at so-called extraordinary acts of obedience and only see Christians that appear “better” than themselves? As storytellers we have the opportunity to show that obedience is a very ordinary thing. We provide examples, tangible, down-to-earth examples, of how to be obedient. We can show the struggle to defeat sin, love for the orphan through adoption, or the reality of forgiveness in a messy world.

Paul knew that we need models for our thinking and action when he wrote to the Philippians, “Brothers, join in imitating me, and keep your eyes on those who walk according to the example you have in us.” Our stories give believers a gospel example to look to.

We advocate for our people, and for the gospel

We are absolutely not objective. We are not reporters. We believe in our message. Therefore we are openly advocating for the gospel, for our subject, and ultimately for our readers. Our stories are not reporting actions dispassionately, they are teaching the truth of Christ.

We must be truthful—always. We must never tweak a story to make our point sharper. Being humble as a gospel storyteller means, in part, knowing that God does not need our help in crafting his story. Humility also means that we want people to read these stories and see Jesus and his work, not our people, and certainly not us

We teach our people how to talk about the gospel

The language we use the most important part of applying our craft in gospel stories.

As just one example, we have a chance in a lot of our stories to show that change comes through prayer and the Holy Spirit, but that active obedience is part of the process. We can deny the lies of legalism, behavior modification and stoicism in our stories. We can demonstrate the truth that repentance is both a gift from the Lord through faith, and active obedience. A paradox that is hard to explain can often be illustrated through a story with more clarity.

In the end, I want to encourage Christian writers that whether you are telling real life stories of gospel change or writing fiction, you are teaching your audience how to think. You are helping form patterns of thinking that will guide and affect them. It’s an important job, and it’s a job with high stakes.

Take this responsibility seriously.